It is known that Instagram is improving the functionality of all its tools, especially for businesses and content creators. You may not know but the algorithm is activated much more as you use the different tools constantly, such as Live.

Instagram Live is a very feared tool since it is not easy for everyone to face the camera.

Looking to build a powerful social media marketing strategy for 2021?

Well, there’s no better time to do so than now and luckily, we’ve got you covered!

But before we begin, what exactly is a social media “strategy”? A social media strategy for your business is basically a roadmap or plan with the steps you need to take to achieve your social media goals.